About Hez Parfums

Hez Parfums was born from a deep love for New Orleans and the belief that scent can tell a story. Founded by artisan perfumer Hez Binkowitz, a native of the Big Easy, each fragrance is a tribute to the city's rich spirit—its music, magic, history, and soul.

"New Orleans has a smell all its own—romance, gardenias, parades, magnolias, and old wood. I wanted to bottle that," says Hez.

Every Hez Parfums creation captures a moment or memory from New Orleans life—whether it’s the hush of a garden at dusk, the rhythm of a jazz club, or the heady warmth of a summer night. Made with rare, high-quality ingredients sourced from around the globe, these scents are crafted with care, artistry, and a deep sense of place.

Hez also offers custom private label perfumes, bespoke, and hosts immersive fragrance events that explore the culture and craft of perfumery.

Featured in Cafleurebon, Fragrantica, Parfumo and Sniffapalooza, Hez Parfums continues to enchant fragrance lovers around the world with scents that bring the heart of New Orleans to life.

"My dream is simple," says Hez. "One breath, and you're back in NOLA."

Our Mission

To capture the essence of New Orleans through handcrafted fragrances that evoke emotion, memory, and place.

Our Vision

To be the scent of New Orleans—recognized, remembered, and revered in homes, hotels, and hearts far and wide.

What We Offer

Fragrances that go beyond perfume—each one is a sensory journey, a love letter to the Crescent City. With every spritz, you're not just wearing a scent. You're experiencing New Orleans.